Earn a Starting Salary of $80,000 or More – or Over $100,000 Per Year As a Freelancer
As you can see from the screenshots above, email marketing is an incredibly lucrative field.
Obviously salaries vary by company, industry, and seniority…
But it’s not at all unreasonable to expect to earn AT LEAST $80,000 a year as a full-time, professional email marketer.
The earning potential for freelancers could be even higher, since there’s practically no limit to your ability to attract new clients willing to pay you $100+ per hour to write email campaigns for them.
(That’s the equivalent of a $208,000 full-time salary.)
Now, this may come as a surprise to you.
You may be under the impression that email is past its prime. That it really isn’t that important anymore.
After all, wasn’t Hotmail released like 25 years ago?
It’s true that email isn’t a shiny new object…
But don’t let that fool you!
Email marketing is still critically important for businesses today. In fact, email marketing may be more important now than ever before.
Let me explain.
The Boom in Email is Causing Companies to Hire Writers like Mad
With so many different kinds of digital writing and marketing out there, why am I so focused on email in particular?
First of all: email marketing is extraordinarily profitable.
Email is the single most profitable marketing channel online, with an average ROI of $40. That means for every $1 a company spends on email, they generate $40 in revenue (!!).
Think of it like an ATM where you put in a $1 bill and two $20 bills come out.
And here’s the best part…
Unlike other marketing mediums—like SEO—email’s profits come within days or even minutes… not months.
You can demonstrate your worth to clients nearly instantly. You send an email, and boom, sales start flowing in.
So, given the massive potential for email marketing to generate almost instant profits, you can imagine that smart businesses are willing to spend good money for high-quality emails.
Because they know it’s almost guaranteed to earn a hefty profit.
The other highly desirable thing about email marketing is that there’s an ENORMOUS amount of demand.
We’re talking billions of emails sent per day, every single day.
This means there’s a LOT of work out there for writers who are able to craft good emails.
And let’s not forget how much the COVID-19 pandemic shook things up in 2020.
As a result of all the shutdowns, quarantines, and social distancing, there’s been a dramatic shift toward ecommerce and online selling in general.
Millions of struggling businesses need help finding ways to successfully sell their products online…
Which means email is poised to become even more critically important than it already is.
But there’s a catch…
The Competition for Attention Is Fierce
As you just saw, over 300 billion emails get sent every day.
That’s a lot of competition in the average person’s inbox.
So it should come as no surprise that poorly written emails get deleted without a second thought.
Now, this may seem like a daunting fact…
In a weird way, though, it actually works out to your benefit.
Think about it like this: if email marketing were easy, business owners would just do it themselves.
But the vast majority of these people lack the skills and training to write effective emails that generate opens, clicks, and sales.
That creates even more demand for highly trained email marketers.
And when you put all these things together—the huge demand, the high competition, and the potential for huge profits—you’ve got the makings of an extraordinary opportunity.
Now at this point you may be thinking…
“Great. I’m sold. I’d love to be an email marketer. How do I do it?”
Well, there’s a problem.
Digital Marketing Is So New (And Changing So Fast), There’s No University Degree
Being an email marketer isn’t like being a doctor or a lawyer.
You can’t just go to school, major in it, and expect to have companies scrambling to hire you after graduation.
Why not?
Because in a nutshell, email marketing is way too new, and it’s changing too fast, for academia to keep up.
Digital marketing in general is one of the world’s most rapidly evolving disciplines. And that makes it a bad match for academic learning, which tends to be s-l-o-o-o-o-o-w to adopt current best practices and put them into a curriculum.
Heck, by the time the new email marketing curriculum was reviewed and approved, it would probably be out-of-date already!
That’s why real-life email marketers—the kind of experts earning $100,000 or more as an employee or freelancer—have to get their education in a different setting.
They have to learn the ins and outs of how email marketing works from someone who’s actually DOING it out in the real world.
Someone like me.
9.3 Million Reasons You Should Listen to Me
I don’t normally talk about how much money different marketing tactics have made me. But in this case, I don’t have a choice.
I say that because I know the only way for you to trust me is if you understand that I know what I’m talking about.
Hi. My name is Jon Morrow.
Years ago, I helped grow companies like KISSmetrics and Copyblogger into some of the biggest and most well-respected marketing brands in the world.
Eventually, I started my own business, Smart Blogger, where we specialize in training people how to be world-class writers and marketers.
Email marketing is a big part of what we do at Smart Blogger.
We’ve sent upwards of 10 million emails over the past three years.
As a rough estimate, I would say those emails have generated at least $9.3 million in revenue.
I’ve run every type of email marketing campaign under the sun: flash sales, webinar emails, mini-courses, welcome campaigns, you name it.
And like I said, I didn’t learn email marketing from a school. I had to learn the hard way:
By sending actual emails to actual customers, learning what works and what doesn’t, and iterating over time to get the best results imaginable.
So when I talk about what works in email marketing, I’m not just spouting theory. I’m speaking from personal experience and real-world results in the form of cold, hard cash.
I’ve been thinking about email a lot over the past year.
And I’ve realized there’s a big hole in the marketplace when it comes to training.
See, email is as close to a sure thing as there is in marketing. Good email marketing is almost guaranteed to provide a solid ROI (as you just learned).
And yet there are NO email marketing courses, certifications, or training programs that offer you the same certainty!
This really bothered me, so I decided to create a new kind of email marketing training.
A program that puts its money where its mouth is by promising to pay for itself.
So that’s what I did.
Introducing an Email Marketing Certification That Guarantees You Work After You Graduate…
Picture this future scenario:
You get an email from a friend of a friend who needs a new email campaign.
They have a few thousand people on the email list, and they want to do a special sale to generate a burst of new buyers, but…
What should they say? How many emails should they send? How long should the sale last?
They aren’t sure, so they ask the expert:
You.
After pausing to think for a moment, you say, “I can handle the whole thing for you, if you like. I’ll write the emails and send them over to you in a few hours.”
“How much would you charge us for that?” the client asks.
“How about $500? ”
The clients smiles and agrees.
You pop open Google Docs and go to a template specifically created for “flash sales” exactly like these. It’s literally generated millions of dollars of sales, and it works for every company in every industry. You just have to fill in the blanks.
It takes you about 30 minutes to fill it out and complete the entire campaign.
You think about sending it over to the client but then stop – they might be offended if they knew it only took you 30 minutes. So you wait a few hours and then send it out.
Three days later, the client has $12,000 in sales, a payment for $500 shows up in your PayPal account.
You smile. You just worked 30 minutes to make $500. Not too shabby.
Soon, you’ll send over a proposal for other kinds of campaigns you can write for them. Webinars, minicourse campaigns to educate prospects, upsell and cross sells – you can do it all.
They’ll make money. You’ll make money. Everybody will be happy.
And better yet, you’ll go to sleep at night knowing you are helping small businesses make money, pay their employees, and stay in business.
Sound good?
Well, it’s not just a fantasy. Assuming you’re willing to put in the work, Smart Blogger will train and certify you as an email marketer.
You’ll be one of the best trained email marketers in the world.
You’ll also have a library of email templates that have already generated over $7.2 million in sales.
And unlike every other email marketing course out there, we’ll actually show you how to find clients willing to pay the big bucks for well-written emails: where to go and what to say.
All in one package.
A package that contains literally everything you need to start earning $100+ per hour working from home writing emails that help struggling businesses.
Without further ado, allow me to introduce to you…
The Smart Blogger Email Marketing Certification Program
We’re taking a group of writers under our wings and teaching them the ropes of email marketing.
You’ll learn how to…
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