Master the NEW Rules of VSLs in 2024:
How to Create High-Converting Short, Medium-Length, and Long-Form VSLs That Crush It On Facebook and Beyond – Even If You’ve
Already Mastered Traditional VSL Techniques
Like I said earlier, the game has changed.
Those 40-minute VSLs?
They’re dinosaurs now.
In this module, we’re going to rewire your brain for the new world of in-feed VSLs.
- Why your old VSLs are probably tanking (and how to fix them)
- The 3-7-18 Rule: I’ll show you how to structure killer VSLs whether you’ve got 3 minutes or 18
- My “Scroll-Stopping Sequence” – use this, and viewers won’t be able to look away
- Platform hacks: What works on Facebook vs. Instagram vs. TikTok (they’re not the same!)
- The “Pattern Interrupt” technique that’ll make your VSL pop in a sea of sameness
PART 2: Crafting Irresistible VSL Leads That Hook Viewers Instantly
- The 5 types of hooks that consistently crush it (and when to use each one)
- How to be controversial without ticking people off (it’s an art, trust me)
- My “Future Pacing” method that’ll have viewers practically begging for your product
- The stupid mistakes most people make in their VSL openings (and how to avoid them)
- How to take something complex and make it irresistibly simple in seconds
PART 3: The Art of Storytelling & Mechanisms in Short-Form VSLs
“But Stefan, how can I tell a story in a short video?”
I hear you…
And I’ve got you covered.
We’ll dive into:
- How to cram the “Hero’s Journey” into even the shortest VSLs
- The “Instant Credibility” trick that works like magic
- My “Emotional Rollercoaster” technique that keeps viewers glued to your video
- The art of “show, don’t tell” in video (it’s easier than you think)
- Using customer stories to obliterate objections (without being pushy)
PART 4: Mastering the Art of Product Build-Up and Strategic Testing
Alright, this is where things get really exciting.
We’re going to turn your product reveal into an event your audience can’t resist.
You’ll discover:
- How to build up your product so much, viewers will be begging you to reveal it
- Blending authority, research, and testimonials to make your product feel like the only logical choice
- Dropping tantalizing hints throughout your VSL that keep viewers glued to the screen
- My secret sauce for testing pricing models, headlines, and CTA placement for maximum impact
- How to read your testing data like a pro (no more guesswork!)
PART 5: Mastering the Art of High-Converting VSL Closes
This is where the rubber meets the road.
We’re talking next-level stuff that’ll set you apart from 99% of marketers out there…
And actually drive conversions.
In this module we’ll go over stuff like:
- Building such intense desire that viewers can’t help but take action
- Using scarcity and urgency without coming off like a sleazy car salesman
- Leveraging guarantees and testimonials to obliterate objections
- Making your offer feel like an absolute steal, even at premium prices
- Positioning your offer as the pivotal choice between a better future and missed opportunities
PART 6: Crafting Headlines That Stop the Scroll and Skyrocket Conversions
Here’s the truth: If your headline doesn’t grab attention, nothing else matters.
In this module, I’ll show you how to create headlines so magnetic, viewers can’t help but click.
We’ll cover:
- Crafting headlines that create an irresistible itch viewers have to scratch
- Finding the perfect balance between intrigue and specificity
- Incorporating credibility boosters that make your headline instantly trustworthy
- Creating headlines that pop on even the smallest screens
- How to systematically test and optimize your headlines for peak performance
PART 7: Powerful “AI” Processes with Nick Staab
Nick’s a freaking VSL wizard, and he’s agreed to spill the beans. You’re getting:
- A killer training video where Nick breaks down his most effective VSL processes
- A badass workbook to help you implement Nick’s strategies right away
- Nick’s personal VSL processes – the exact steps he uses to create videos that print money
This module alone could completely change how you approach VSLs.
Nick will teach you how to boss around AI like it’s your junior copywriter, feeding it the right instructions and examples to churn out gold.
By the time you’re done, you’ll be able to knock out a 75% complete VSL draft in about five hours flat.
PART 8: My “AI Masterclass” On Producing ENDLESS Leads…
Sick of staring at a blank page, trying to come up with killer VSL leads?
In this training I show you my exact process for using Claude AI to crank out endless, high-converting VSL leads…
You’ll watch me swipe the structure of winning video leads, feed them to Claude along with key product details, and boom – out comes a tailor-made lead for a completely different offer.
Manifestation to Bizopp? Skincare to weight loss? No problem.
By the time you’re done with this training, you’ll have the skills to generate an endless stream of compelling VSL leads for any niche, any product, anytime.
PART 9: Using Claude “Projects” To Pump Out Original VSLs in Any Niche
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