Curriculum
01. Everything You Need to Know About Facebook Ads
Explore the fundamentals of Facebook ads. From how to structure effective campaigns to the ins and outs of Facebook’s ad auction system, you’ll learn it all.
In this section, we unpack:
- Social Ad Strategy
- Campaign Framework
- The Anatomy of an Ad
- & more!
02. Tactics for Creating Lead Generation and Listing Ads
Here, we’ll teach you our best strategies and tactics for creating lead generation and listing ads that get you more customers and sell more properties.
You’ll learn how to…
- Set Ad Budgets
- Construct Lead Magnets
- Create Lead and Listing Ads
- & more!
03. Developing and Running Facebook and Instagram Ads
In part three of the course, we’re putting everything into ACTION. The SERHANT. Team will walk you through exactly how to use Facebook ads to start getting more leads and selling more listings right away.
Our digital marketing expert works with a top agent to:
- Determine the Right Audience to Target
- Set Up Facebook Ads Manager
- Build Campaigns and Ads in Facebook Ads Manager
- Review Performance
- & more!
Resources
Video
Enjoy 2+ hours of video tutorials and exercises to help you build lead-generating social ads with Ryan & the team.
Educational Tools
Plan out every element of your social media advertising strategy using 16 interactive worksheets and templates.
Private Membership
Get 30 days of free access to the #1 agent community and unlock our library of resources built for your success.
Meet the Experts
Ryan Serhant
Founder & CEO of SERHANT.
Ryan Serhant is one of the most successful and well-known real estate brokers in the world. He is founder and CEO of SERHANT., and is also an innovator, entrepreneur, producer, author, podcast host, public speaker, educator, and star of Bravo’s two-time Emmy-nominated Million Dollar Listing New York. Over the course of his career, Ryan has closed more than $5 billion in sales.
Ryan is on a mission to revolutionize and modernize the real estate industry, give back, and share his formula for success to enable and motivate others. He developed the Sell It Like Serhant educational system to teach others how to master the art of sales to succeed in any profession.
Rafael Angarita
Digital Marketing Expert
Rafael is responsible for planning, developing, implementing, and managing the overall digital marketing strategy for all SERHANT. brands through CRM, paid search and social, display and video marketing, influencer partnerships, and content planning.
Prior to joining SERHANT., Rafael worked with several verticals-focused startups in the online education and healthcare industries. He helped them drive growth and expand market share through paid social and data-driven media buying initiatives. Throughout his career, Rafael has managed over $50,000,000 in digital marketing spend and has been scaling lead generation programs for the past 10 years.
Rafael’s relentless approach is focused around one thing: generating qualified leads. You’ll be learning from him throughout Part 3 of the social media ads course.
Plus get free access to 30 days of Sell it Like Serhant Membership include
Resource Library
Get access to our resource library filled with helpful sales materials including sales & marketing email templates, brand marketing templates, guides, downloads, and more!
Bi-Weekly Member-Only Virtual Workshops
Join us every other week for virtual workshops on topics like staging, virtual tours, LinkedIn strategy, digital marketing funnels, and more!
Members-Only Real Estate Agent Community
Build and expand your network with like-minded agents and salespeople from 108 countries all around the WORLD.
Monthly Q&A with Ryan Serhant
Zoom with Ryan Serhant LIVE to chat about real estate, ask questions about sales, get his advice on a deal, hear personalized feedback on a strategy, and more.
Sales Page:_https://ryanserhant.com/social-ads-course/
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