Ryan Lee – Second Act Bootcamp

Second Act Bootcamp Backstage Pass: A Detailed Briefing

This document reviews the sales page for the “Second Act Bootcamp Backstage Pass,” a digital product offering lifetime access to a 9-day coaching program designed for “Second Act’ers” seeking to build a lifestyle business.

Main Themes:

• Empowerment for Second Act’ers: The program targets individuals seeking a career shift or a new venture in their later years, promoting the idea that it’s never too late to pursue fulfilling work.
• Solopreneurship & Lifestyle Businesses: The focus lies on building businesses that offer flexibility and location independence, appealing to those seeking greater control over their time and work.
• Digital Product & Online Marketing Focus: The bootcamp emphasizes utilizing digital tools and strategies for creating and selling products online. This includes areas like personal branding, product creation, technology, marketing, and social media growth.
• Value & Urgency: The sales page heavily emphasizes the value proposition of the Backstage Pass, highlighting the abundance of bonus materials and employing scarcity tactics (limited-time offer) to encourage immediate purchase.

Key Features:

• 9-Day Bootcamp Recordings: Lifetime access to video recordings of the full coaching program, covering topics from ideation to execution in building a solopreneur business.
• Supporting Materials: Access to transcripts, workbooks, handouts, and an audiobook version of the bootcamp content.
• Bonus Gifts: Multiple bonus sessions covering specific strategies for traffic generation, community building, content marketing, and e-commerce.
• Friend Pass: Option to gift a full Backstage Pass package to a friend.
• Money-Back Guarantee: A 60-day money-back guarantee is offered, mitigating purchase risk for potential customers.

Important Ideas/Facts:

• Target Audience: Individuals seeking a “second act” in their career, particularly those interested in solopreneurship and online business models.
• Focus on Action & Avoiding Pitfalls: The program promises to provide actionable steps and insights from 26+ years of experience to help participants avoid common mistakes.
• Value Proposition: The Backstage Pass is presented as an exceptional value, offering a wealth of content and bonuses for a one-time fee. The perceived value is further emphasized by comparing the price to individual prices of components, e.g., “$499 value” for the recordings.
• Limited-Time Offer & Urgency: The sales page employs scarcity tactics by highlighting a limited-time discount and using phrases like “The Offer Ends This Weekend!” to create a sense of urgency.
• Two Package Options: While two packages were initially offered (“Rock Star” and “Legend”), only the “Rockstar Package” remains available, potentially further fueling urgency.

Direct Quotes:

• “You will learn EVERYTHING you need to turn your second act into a solopreneur business that’s simple, significant and lights you up.” This emphasizes the comprehensiveness and transformative potential of the program.
• “Maybe you want to turn your experience in finance into a digital product teaching investing? Perhaps you’d like to be a coach or consultant?” This highlights examples of potential business paths within the program’s scope.
• “Everything is 100% focused on helping “Second Act’ers” get clarity, take action and avoid the pitfalls.” This underscores the program’s practical approach and focus on execution.
• “For the low, low investment to grab your Backstage Pass… you’ll get your money’s worth many times over.” This reinforces the perceived value and affordability of the offer.

Overall Impression:

The sales page for the “Second Act Bootcamp Backstage Pass” effectively presents the program as a valuable resource for individuals seeking a fulfilling and profitable second act in their careers. By emphasizing empowerment, actionable strategies, and a strong value proposition, the page aims to persuade potential customers to take advantage of the limited-time offer and join the program.

BACKSTAGE PASS GIFT #1
BOOTCAMP VIDEO COLLECTION

• Get LIFETIME ONLINE access to every minute of the coaching program.

• Easily watch from your computer, tablet or phone… anytime.

• Everything you need to build your dream business is at your fingertips!

BACKSTAGE PASS GIFT #2
SECOND ACT BOOTCAMP TRANSCRIPTS AND NOTES

• Learn and Review Faster: Get all the transcripts of the entire bootcamp event!

• Easily read along and highlight for easy reference.

BACKSTAGE PASS GIFT #3
SECOND ACT BOOTCAMP HANDOUTS AND WORKBOOK

• Every single slide from the bootcamp is all yours

• Over 200+ pages of handouts, samples, and so much more… It’s all waiting for you.

• PDF so you can print, highlight and review while enjoying a beverage of your choice.

BACKSTAGE PASS GIFT #4
SECOND ACT BOOTCAMP AUDIOBOOK

• Listen to every minute while you’re walking, driving or even soaking in the tub.

• Instantly download all the mp3s to listen anywhere… and if you’re feelin’ crazy… burn it onto a CD or a tape!

• Warning: you might be sick of my New York accent by the end 😀

GIVE ONE BACKSTAGE PASS TO A FRIEND… FOR FREE!

The only thing better than doing something amazing during your second act is doing it with a friend.

When you upgrade to Backstage Pass today, you’re allowed to give ONE FREE Backstage Pass VIP Package to a friend.

They’ll also get EVERYTHING included in this complete package (recordings, transcripts, workbooks and the best bonuses ever).

Change a life. Have accountability. Can’t beat that!

BACKSTAGE PASS GIFT #6
THE ULTIMATE TRAFFIC AND MARKETING BLUEPRINT

Marketing (and getting traffic) is one of the biggest challenges for any second act solopreneur.

So let’s fix that, shall we?

You’ll get a private 90-minute session recorded exclusively for my mastermind group… with a special guest who shows you EXACTLY how to get people to your business.

BACKSTAGE PASS GIFT #7
HOW TO BUILD A PAID COMMUNITY OF SUPERFANS

Why have just “customers” when you can build a rabid group of fans in a PAID community?

This private session was led by my long-time client who has thousands of members paying $49 per month in the hyper-competitive health and fitness market.

If you want to build a community or membership site, you’ll love this exclusive workshop!

BACKSTAGE PASS GIFT #8
8-FIGURES GIVING AWAY VIDEOS?

This exclusive case-study was done with 2 entrepreneurs… who’ve each reached millions of people (and generated tens of millions) by giving away their videos.

For the first time, they share their exact, step-by-step model including how to record the videos, what days to give them away, when to take it down and how to monetize.

This is the deep dive that partially inspired Second Act Bootcamp

BACKSTAGE PASS GIFT #9
MILLIONS OF FANS ON YOUTUBE WITHOUT SELLING YOUR SOUL

My long-time student has over 14 million YouTube subscribers and as a personal favor… sat down and shared exactly how he did it.

We’ll go through how to create the right videos, perfect length, winning the YouTube and influencer game… no matter your age.

You’re in for a treat!

BACKSTAGE PASS GIFT #10
BUILD YOUR BRAND (THE 45K E-COMMERCE SESSION!)

If you want to start your own e-commerce company, you’re going to love this training.

I was asked to speak at a closed-door event. Every person paid $45K to be in that mastermind and I shared exactly how I built my recent e-commerce nutrition company.

BACKSTAGE PASS GIFT #11
18,803 NEW CUSTOMERS IN ONE WEEK (W/ A CHALLENGE)

Just wait until you see this one.

You’ll look inside the traffic campaign for a simple challenge that brought in 18,803 new customers in just on week.

This was recording during a $2,000.00 program and now, it’s all yours.

Sales Page:_https://www.ryanlee.com/backstage