12 THINGS YOU WILL LEARN IN THE MIND SHIFT COURSE
Prepare for your work
Course content
Introduction + Course Mindset (2 hours)
1- Planning Mindset
2- Testing Mindset
3 – Scaling Mindset
Ad Copies + Landing Pages (3 hours)
1- How to write an ad copy that converts
2 – How to get product videos like no one else
3 – How to create high converting product pages using AIDA model
Conversion Tracking (6 hours)
1 – Why do we setup tracking from front-end and back-end perspectives (Data Mindset)
2 – Tracking Tools (Integrations)
3 – How to setup Facebook conversion API
4 – How to setup Facebook catalog feed
5 – Setup Google Analytics (Universal Analytics)
6 – Understand Google Analytics (Goals – Events – Enhanced Ecommerce – Audience – Funnel Visualization)
7 – Google Tag Manager Setup
8 – Understand (Tags – Triggers – Variables)
9 – Set up “Google Analytics Enhanced Ecommerce” through GTM.
10 – How to track events from custom CMS websites that use “single page / Angular”
11 – How to setup backup pixels
Facebook Testing Strategies (4 hours)
1 – Concepts you should know (Audience & Overlapping – Pocket of audiences – Stack VS. Flex Targeting)
2 – Difference between attribution windows
3 – Optimization on campaign level
4 – Optimization campaign on adset level
5 – 10 Different testing strategies
6 – Testing Mindset
Data Analysis (3.5 hours)
1 – Data Analysis Mindset
2 – Metrics to Look at
3 – On-Facebook metrics
4 – Off-Facebook metrics
5 – Google Analytics in practice (Funnel leaks – custom dashboard – funnel visualization – audience segments)
6 – How to create killer facebook custom reports
Facebook Scaling Strategies (6 hours)
1 – Scaling Mindset
2 – Horizontal vs. vertical scaling
3 – 11 Different Scaling strategies
4 – You daily monitoring routine
TikTok Ads (2 hours)
1 – Setup tiktok pixel
2 – How to choose right bid
3 – Testing strategies
4 – Scaling strategies
5 – Best practices
360 Degrees remarketing machine (3.5 hours)
1 – Remarketing mindset
2 – How to leverage your assets for best performance
3 – Manual retargeting
4 – Dynamic retargeting
5 – Using DPA campaigns for testing
6 – Remarketing with Google
7 – Create Google Audiences from Analytics
8 – Google GDN Retargeting with Feed “manual feed workaround”
9 – YouTube campaign with data feed “merchant center”
10 – YouTube Ad Sequence “merchant center”
Google Data Studio (3 hours)
1 – Do you use GDS? And why?
2 – How to use GDS in business?
3 – How to use GDS in scaling ?
4 – Understanding Data sources
5 – Understanding Fields
6 – Understanding Metrics and Dimensions
Work Opportunities and Open Discussion (4 hours)
1 – How to leverage your skills to find opportunities
2 – Our Agency income sources
3 – How to generate opportunities from Upwork
4 – How to generate opportunities from Dropshipping
Bonus Sessions (25 minutes)
1 – How to choose and test products
2 – How to read data and scale
3 – How to solve campaign drop issues
Sales Page:_https://mb-mindshift.com/
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