Proof of the course:
INTRODUCING
Experience Product Masterclass
A 12-week program to validate, create, launch and successfully sell your very own Experience Product … With the BEST guarantee in the industry!!
Welcome to the first & only implementation program to create an Experience Product, the new “high profit” kind of course taking the world by storm that’s easier to create and up to 16 times more profitable than the norm.
A Tale of Two Course Creators:
Which One Are You?
The 180-Year Old “Bad Idea” That Could “Strangle” Your Course
How My First Course Turned Into an Epic “Fail”
The Huge Cost
I Never Expected
The Problem Was Far Bigger Than I Thought
My “Near Death” Experience & the Gift It Gave Me
Silicon Valley’s Trillion Dollar Secret
While watching those videos, I realized that Silicon Valley had figured out something the rest of us mere mortal course creators had not.
- How to get (and keep) attention in the most crowded market the world has ever seen
- How to get people excited 🤩 and engaged 🏃♀️ over long periods of time
- How to motivate simply staggering levels of action 💪
- How to turn “normal” people into mega-fans, passionate users and committed customers 👍 who spend money 💰 over and over
- And all for the kinds of things that (let’s be honest?) don’t really matter.
My Major Discovery:
The 10 Core “Experiences”
As I went deeper and deeper down the rabbit hole, I made a major discovery. I found that THE most addictive apps & games all did very similar & predictable things, in the same way.
Specifically, they all created certain kinds of “experiences” for the user. So I started to document them, and pretty quickly, a pattern began to form.
The deeper I went, the more I found the same 10 Core “Experiences” cropping up over and over and over.
The more of the 10 “experiences” an app or game stacked together, the more addictive it felt, and the more I wanted to engage with it… and the more I thought about it while I was AWAY from my phone.
I realized there was nothing “accidental” about this. Silicon Valley has poured billions into understanding how to activate the reward center inside our brains, flooding our bodies with dopamine each time we push a button or get a notification… so we would want to keep coming back, taking those actions and getting those rewards.
And it worked! Humanity is totally utterly, for better or for worse, addicted.
50 million people around the world meet the clinical definition of addiction because of their Facebook habits.
58% of smartphone users can’t go an hour without checking their phones and an average user checks their phone over 150 times a day.
Ironically there are even apps for addiction recovery! These tech giants have exploited the Dopamine Button in our brains to get us completely and utterly addicted to using their technology.
And in a moment I’m going to show you can easily use these ideas in your course to empower your students, clients and customers to replace an empty addiction with the desire to learn, grow and make their lives better through your online course or program…
Because the truth is you’re not ONLY competing against other business owners and course creators, you’re ALSO competing against the tech giants who are claiming so much of our valuable time and attention…
And you don’t stand a chance if you’re creating courses in the “old” way… the way that it’s always been done.
The Small Experiment That Led to HUGE Results
As I analyzed that first course with this fresh perspective, I found that I was using almost none of those “experiences” in my curriculum.
That was the moment it all made sense to me.
And instantly, I realized why I was struggling to get student engagement. I understood why 95% of my students were dropping out.
And why I wasn’t seeing the referrals and repeat sales I hoped for.
And then, the only question that remained was: what would happen when I applied these 10 Core Experiences to my online courses, digital products and programs to get similar levels of engagement, action, desire, passion and even healthy addiction?
I decided to start by running a small experiment to see if my new Experience Formula™ would work with an online course.
- I wanted to know, Could it work for me as well as it worked for them?
- Could I use these same Core Experiences in my courses to support my students? Would they work as well?
- Could they help get people THAT excited about not just buying a course, but implementing what they bought, and ultimately changing their lives?
- Could I inspire the same levels of engagement among my students, so they can’t stop thinking about my course?
If it worked, it would be a brand new, never-tried-before approach to creating courses.
So I sprinkled a few experiences into my training content, and then stood back and waited to see what happened. While my gut told me I was onto something, even I wasn’t expecting what actually happened.
My 5% student success rate jumped to a massive 76%!
This small “beta group” of students all wanted to buy more and more from me, and turned into $138,000 in a matter of months! Flash forward again and that small initial test group was responsible for $707,865!
My lifetime customer value skyrocketed from $550 to $5,574, landing me on the Inc 5000 list of fastest-growing companies in
America three years in a row.
That was when I realized that I’d discovered an entirely NEW kind of product that turned the “best practices” of the entire online education industry upside down and inside out.
Introducing the New Kind of High-Profit Course That’s Taking the World By Storm…
The success I had taking the little-known secrets of Silicon Valley and applying them to my own online course made me realize that I wasn’t creating a traditional online course or info product any more…
I was creating a brand new kind of course that the world had never seen before… I was creating what I called an Experience Product™.
An Experience Product is a product, program or course that combines the 10 Core Experiences of the Experience Formula™, while avoiding the 10 Anti-Experiences you find in most online courses. This results in dramatically more student engagement and success than other traditional approaches, by activating the reward center in people’s brains and propelling them into taking massive action.
These Core Experiences combine the most powerful elements of gamification, learning theory, and psychology to create an engaging experience that works with (rather than against) the brain to get your customers “hooked” on taking action and getting life-changing results.
When you stack these 10 Core Experiences into every element of your Experience Product, you create Experience Escalation, which is like an upward spiral that propels your customers across the finish line of your course in record numbers.
And when your customers win, you win too. Refunds drop, referrals and repeat sales go through the roof, because customer success really is the new marketing.
That’s why Experience Products have changed the game when it comes to how we empower students, clients and customers to replace empty scrolling with the desire to learn, grow and make their lives better through an online course or program.
But before I got too excited, I had to make sure this wasn’t just a fluke. So I started sharing my ideas with the very same colleagues who I knew were having the same problem I was.
It Blew Away What I Even Thought Was Possible
Every single one of my colleagues had immediate results. People with 6, 7 and 8 figure businesses:
Josh Turner, known as the world’s LinkedIn Selling expert and one of the fastest growing companies on the Inc 5000 list for 5 years in a row, had just loaded 700 new students into his course and wanted to increase his student engagement. Here’s what happened when his team applied the Experience Formula™ to his course:
They made 65% over their projected sales calls and saw 36% of her students complete the ENTIRE program — which is 12x the industry average.
My Biggest Lesson: Humans CRAVE Experiences, Not Information
Your Mission
Should You Choose to Accept It…
If you want to use the power of Experience Products® to transform your business by transforming your customer’s lives, you’re invited to join us in the 2022 edition of the Experience Product Masterclass:
Your mission — should you choose to accept it — is to design, launch and profit from an Experience Product in 12 weeks or less, so you can get off the marketing treadmill, make more sales and have a bigger impact. Guaranteed!
And we’ll be doing it together with support, guidance and feedback every step of the way. The Masterclass is an Experience Product® (of course).
Which means that you’re going to LEARN the Experience Formula™… while EXPERIENCING it first-hand for yourself. (Which, as you now know, is the BEST way to learn!)
From the very first moment you join, you’ll be getting Constant Wins, building Unstoppable Momentum, and you’ll know exactly what your Mission is and what you’re working toward.
And you’ll have the Feedback, Community and TONS of support to keep you powering through and getting results.
What You’re Going to Do
EPM is a 12-week immersive experience. I’m going to go “all out” to show you exactly how to do what I’ll be TEACHING you to do when it comes to experiencifying your product, program or course.
By the End of EPM You’ll:
- Discover Your Ideal Audience and Most Profitable Idea
- Package Your Idea Into an Irresistible Offer That Drives Sales
- Design Your Experience Product to Stand Out & Make a Difference
- Launch FAST to Your Market Using the Minimum Viable Product (MVP) Approach
- Prove Your MVP by Earning Your Investment in EPM Back, Guaranteed!
- Test Your Product With Real People Paying You Real Money
- Create the Kind of Marketing that Reaches People & Makes Sales
- Experiencify Your Product, Program or Course to Drive 10-30x More Success
- Learn the Skills You Need to Increase Your Earning Capacity for Life
12 Weeks, 5 Modules
One Life-Changing Program
MODULE 1
YOUR PROFITABLE PRODUCT IDEA
Designing a Blockbuster Hit Starts Here
The best products start with the best and most profitable ideas — which don’t happen by chance nor by waiting for lightning to strike.
It takes a proven process to zero in on the idea with the potential to fly off the shelves.
In this module, you’ll discover my Profitable Product Idea. You will:
- Choose the best product and audience for you to profit from right now
- Make sure your Idea passes all 7 Criteria of the Profitable Niche Checklist
- Express your Idea in one simple phrase that attracts your target market in droves
- Pre-validate there’s demand for your Idea in a way that automatically lines up your future customers
- Create your Profitable Product Idea Blueprint so you have everything in one place
This process was developed over 7 years and 7,000 students, and can shave months or even years off your journey from idea to profit.
Whether you don’t have any ideas, or you have too many ideas, or you’re not sure whether your idea will work, your
Blockbuster Hit Product starts here.
MODULE 2
YOUR IDEA TO MARKET BLUEPRINT
Turning Your Idea Into an Irresistible Offer
In this module, you’ll take your profitable idea and transform it into the kind of thing folks will line up to buy.
We call it your “Offer”, and it’s the scaffolding around your idea that makes it real. Elements such as:
- Your blockbuster course name, your price point, your guarantee, bonuses and the reasons to buy now
- The points of credibility that create massive buyer trust — even if you’re just getting started
- Your uniquely valuable “process” — how you go about getting your students results (a huge selling point)
- The social proof to start attracting paying customers immediately, even if this is the first time you’re doing this
The right offer can triple or even quadruple your sales, while the wrong offer will turn a great Idea into a ghost town.
By the end of this module, you’ll have the deep confidence that comes from knowing that everything you’re creating is exactly what your audience wants to buy.
Now you’ll be ready for Module 3, where we’ll start building!
MODULE 3
YOUR MVP LAUNCH
Creating Your Minimal Viable Product & Getting to Market Fast
By the end of this module, you’ll create just enough of your new program or course to be able to start making real, actual sales to real actual customers.
So many programs stop short of this critical step, and leave you stranded, wondering how to bridge the gap between theory and practice. That’s a huge mistake, because it’s critical to test the real world response to your offer before you create your whole course or product, while you still have time to make easy changes and pivots.
Some folks hit it out of the park on the first try, while others need to refine and adjust for a few cycles before they land on just the right thing. Either way, this process ensures you never waste months and thousands of dollars creating the wrong thing.
In this Module you’ll:
- Use the “paint-by-numbers” MVP process to choose the exact pieces of your product and how they fit together
- Finalize your Launch “Blueprint”, including the exact concrete steps to get to market FAST and start making sales straight away
- Choose and deploy one of the 3 simple marketing & promotion campaigns to locate and find the people most likely to want to buy from you
- Copy/paste from our pre-written campaign messaging templates to immediately have people wanting to know more (versus tuning out or scrolling past)
- Follow the word-for-word sales scripts to confidently sell your MVP and start taking money even before the end of the module!
MODULE 4
SUPERCHARGE YOUR MARKETING
Reach Even More People & Make Even More Sales
Now that you’ve proven your offer by making some sales, our optional Module 4 is where you can take your marketing even further by stacking 2-3 campaigns together to create a supercharged, multiplier effect.
Whether you stack simple campaigns, requiring little-to-no technology, or more robust campaigns — this is how you realize Goal X. A whole lot more. Whatever that looks like to you.
In this Module, get ready to turn a handful of sales into an avalanche:
- Get our EIGHT pre-written ready-to-go “Experience Marketing” Campaigns that you can just plug right in
- Recieve my entire vault of pre-written scripts, emails, web page templates, sales & video scripts that you can take and customize or just use “as is” — they’re yours and they’ve generated literally millions of dollars for my other students
- Create a Custom Campaign Stack that suits your dominant marketing style — whether you prefer to sell through 1:1 conversations, speaking to groups, or writing — so marketable feels easier than it ever has before
- Recieve my entire vault of pre-written scripts, emails and web page templates that you can take and customize or just use “as is” — they’re yours and they’ve generated literally millions of dollars for my other students
- Stand out with your marketing in a powerful, unique, fresh and engaging way that gets the attention of your ideal customers, which is 99% of the battle in today’s noisy marketplace, so you can make some real money
After that, we start to really dial up the “WOW” for your students…
MODULE 5
EXPERIENCE ESCALATION
Supercharge Your Results
Now that you’ve proven your product with real sales and you have a plan for reaching even more people and making even more money, this is where we pour fuel on the fire by “experiencifying” your course.
“Experiencification” is the process of stacking the 10 Core Experiences of The Experience Formula™ into every element of your Experience Product, to increase the effectiveness of your product by 10-30 times.
In this Module you’ll:
- “Experiencify” your program with the 10 Core Experiences of The Experience Formula™ to create an engaging experience that works with (rather than against) the brain to get your customers “hooked” on taking action and getting results
- Watch as your students spontaneously put down distractions and excuses and become “achievement machines”, focused on taking action, getting results and bringing more customers your way
- Embed a powerful process for gathering success stories right into your course, so you can quickly have dozens if not hundreds of glowing testimonials (this is how I ended up with 1480 testimonials and counting for EPM!)
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