WHAT’S WAITING FOR YOU INSIDE “START & SCALE”
MODULE 01: FINDING YOUR IDEA
In this module you’ll learn the exact framework Gretta uses to start a new ecommerce businesses from scratch. It’s the unique process she follows that’s now turned simple ideas into 4 multi-million dollar stores.
- LESSON 1: How To Come Up With An Idea
- LESSON 2: The P.S.S.P. Framework For Ideation
- LESSON 3: Choosing The Right Idea
- LESSON 4: How To Make Your Product Different & Better: Design + Function
- LESSON 5: How To Make Your Product Different & Better: Price + Time
- LESSON 6: How To Find Your Target Customer
- LESSON 7: Crafting Your Customer Persona
- LESSON 8: How To Plan An Idea (Canvases)
- LESSON 9: How To Validate Your Idea
MODULE 2: BRANDING & STORE SETUP
In this module you’ll discover the secrets to creating a brand that stands out from among anything else in your market. Gretta helps you set up a business which attracts buyers and influencers and has them chasing you, instead of you chasing them.
- LESSON 1: What Is a Brand?
- LESSON 2: Minimum Viable Brand (MVB)
- LESSON 3: Choosing a Name (Namestorming)
- LESSON 4: Brand Look & Feel (Logo, Color Palette, Fonts)
- LESSON 5: Store Options
- LESSON 6: Set Up Your Shopify Store
MODULE 3: DEVELOPING & PLANNING YOUR IDEA
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.
- LESSON 1: Introduction to Start & Scale Manufacturing
- LESSON 2: Validation (MVP)
- LESSON 3: Designing Your Prototype
- LESSON 4: Packaging Design, Look & Feel
- LESSON 5: Finding a Manufacturer for Your Packaging
- LESSON 6: How To Find A Local Manufacturer
- LESSON 7: Finding A Global Manufacturer On Alibaba
- LESSON 8: Shipping & Tracking
MODULE 4: MAKING YOUR PRODUCT PROFITABLE
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.
- LESSON 1: Finance 101 (Costs, Margins, Profits)
- LESSON 2: Product Pricing
- LESSON 3: Placing Your First Stock Order With A Local Or Global Manufacturer
- LESSON 4: Product Inspection
- LESSON 5: Trademarks & Patents
- LESSON 6: Breaking The Mould
- LESSON 7: Profit Margin
MODULE 5: BUILDING AN AUDIENCE OF HUNGRY BUYERS BEFORE YOU LAUNCH
In this module you’ll learn how to launch your stores to “Day 1 Sales”. You’ll use the exact same audience building secrets that allowed Gretta to bring in $100,000 on her first day with one of her stores!
- LESSON 1: The Breakthrough Concept of “Market to Product Fit”
- LESSON 2: The 3 C’s Of Community
- LESSON 3: Content Territories
- LESSON 5: Content Weighting
- LESSON 6: Content Curation
- LESSON 7: Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)
- LESSON 8: Post-Purchase Stage
- LESSON 9: Giveaways
- LESSON 10: Marketing Psychology
- LESSON 11: Your Waitlist Landing Page
MODULE 6: MILLION DOLLAR INFLUENCER MARKETING BLUEPRINT
In this module, Gretta walks you through her entire Influencer Marketing Blueprint from A to Z. You’ll know exactly how to find, work with, and leverage these relationships to help generate massive sales and exposure for your online store.
- LESSON 1: Getting Started With Influencer Marketing (Part A)
- LESSON 2: Getting Started With Influencer Marketing (Part B)
- LESSON 3: Identifying The Right Influencers
- LESSON 4: Audience Analysis
- LESSON 5: Macro Vs. Micro Influencers
- LESSON 6: How To Find Influencers
- LESSON 7: Outreach To Influencers
- LESSON 8: Negotiating With Influencers
- LESSON 9: Leveraging Assets To Maximize Results
- LESSON 10: Measuring ROI Of Your Campaign
- LESSON 11: How To Use Hey To Scale Influencer Marketing
MODULE 7: LAUNCH & OPERATIONS
In this module you’ll discover everything you need to know to launch your store with a bang. From accepting payments, operations, and generating sales straight out of the gate. It’s all here.
- LESSON 1: Launch Checklist
- LESSON 2: Free Shipping
- LESSON 3: Afterpay Or Zip Pay
- LESSON 4: Logistics – Holding Stock
- LESSON 5: Customer Support
- LESSON 6: Gretta’s Marketing Stack
- LESSON 7: Reiterate/Optimize Your Product
MODULE 8: SCALING YOUR STORE
In this module you’ll learn how to scale your store post launch. You’ll discover the exact methods Gretta used to take her very first business from $0 to $600/month in only 6 months.
- LESSON 1: Cart Abandonment
- LESSON 2: Thank You Cards In Order
- LESSON 3: Raising Your AOV
- LESSON 4: Upsells/Cross Sells
- LESSON 5: Growing Your Email Database With Pop-Ups
- LESSON 6: Email Marketing
- LESSON 7: Offers & Coupon Codes
- LESSON 8: Customer Reviews Social Proof
- LESSON 9: 3PL – Third Party Logistics (Warehouse To Customer)
- LESSON 10: Freight Forwarding – Moving Product From Manufacturer To Your 3PL
- LESSON 11: When To Create Your Next SKU
- LESSON 12: A Story About Getting Started
Sales Page:_https://foundr.com/start-and-scale
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