Evercoach – Ajit Nawalkha – Beyond

And what is the secret behind these brands that allows them to create not just an incredible income and revenue, but a sustainable, memorable business with raving fans and customers who stay loyal for life?

You might think that it’s because they have hundreds of employees or tens of thousands of dollars to spend on marketing…

Or you might think they’ve been around for a long time…

And it’s also not about WHAT they’re selling because there’ve always been thousands of other talk shows, airline or record stores in the marketplace.

Want to know the REAL secret behind the long-term success of people like Ellen DeGeneres and Richard Branson?

I call this the Personality Positioning Architecture system. Or PPA, for short.

The “Personality Positioning Architecture” allows people like Ellen and Richard Branson to…

Before you panic and start to grapple with a gazillion questions like

“Why am I not using it yet?” and

Let me give you some peace of mind right away…

I’ll explain how and why you need to establish your authority by using Personality Positioning Architecture in a second, but here’s the crucial truth you need to understand first:

YOU are your most valuable asset

And if you want to truly move forward with your coaching business, if your goal is to create deep levels of impact and influence, and do all of this in a way that feels good and in alignment with who you truly are, then all you need is this:

So far so good. Now let’s go a step deeper and look at the WHY – the substance behind all of that.

Because it’s easy for me to just tell you that Personality Positioning Architecture is a “must-have” for your marketing and coaching business and that it’s the key to your long-term success and all of that. But since this topic is so powerful and pivotal (and most marketing experts or gurus don’t even tell you about it), I want to make the WHY super clear for you.

Leveraging your unique personality to build your authority and create powerful marketing allows you to be 100% authentic – and what feels better than that? Chances are that you became a coach, because you wanted to create transformations for your clients. You wanted to live YOUR purpose, YOUR mission, and YOUR true potential, using YOUR unique gifts and qualities. And learning how to transcend beyond the same old 5-step marketing tactics will enable you to do exactly that: Stay true to who you are whilst building your impactful coaching empire.
Richard Branson is a world-famous billionaire because he authentically executed the ideas that felt were exciting and innovative to him – regardless of what everybody else was doing in his industry. From the Virgin check-in areas to the fact that they have in-flight massages and bars on their planes, they do everything differently. They do it THEIR way.

Ever heard the saying “you have to sell your soul” to achieve something? Well, this is exactly what you WON’T have to do when you discover how to build personality-authority and stop following to the douchey marketing rules that feel sketchy to you. You’ll be able to be absolutely true to yourself, market your coaching business with ease and integrity and in a way that attracts the perfect clients for you.
I’ve always admired Ellen DeGeneres for this. Despite the fact that she represents something that a lot of people are not comfortable with, she is honest, open and expresses herself with an inspiring amount of integrity…. And the result? Millions of people love her, follow her and thank her for that. And yes, they buy from her too.

Richard Branson is the founder of Virgin… But he’s also an interesting personality! Did you know that he owns a private island called Necker Island? That he (almost) flew a hot air balloon around the world and climbed Mont Blanc? That Virgin originally included about 400 businesses, many of which failed? And that Branson is a courageous adventurer with the dream to make space travel available to the public with Virgin Galactic?
Ibet you knew at least 2 out of those 5 facts. Which only proves my point: When you allow yourself to leverage your personality and show the world who you truly are (including “flaws” and “failures”) you become absolutely memorable.There’re millions of “me-too” experts and teachers out there who desperately try to imitate other industry leaders and wonder why “their strategy” doesn’t work for them. You’re not going to be one of them. Because when you discover how to leverage your uniqueness and build on it with Personality Positioning Architecture, you will automatically stand out from the crowd – naturally and effortlessly. And I promise you won’t have to ride a hot air balloon to get there 🙂

People connect with people, rather than products, websites, or sales funnels…. And especially with people they can relate to – because they show you who they really are. But most marketers these days are only focused on conversions, treating their people like numbers on a spreadsheet. What if you had the power to change that? What if you could shift from harsh conversions to kind conversations? What if you could connect, convince and sell on a human, personal level? I’ll tell you what will happen (because I’ve experienced it myself and I’ve seen it happen with hundreds of my clients): You will feel better, you will have more fun and joy in doing what you do AND your conversion rates will go up as a result of that. If you’re able to establish a connection with your audience by being who you truly are, they will be able to get to know you and you will become their friend. And who do you think they would seek out for help and solutions when they need a coach? A stranger? A big company with a pretty logo? Or a trusted friend who they have a personal connection with? (Hint: It’s the latter!)

Everyone and their mom can google “how to set up a landing page” and make a few sales online these days. But that’s not what you’re here for. You’re here because you want a coaching business that consistently grows over decades, you want sustainable success and you want to impact the world – long-term… and not just for a couple months. Transcending beyond the “regular” (read: douchey and old-school) marketing tactics, breaking the rules and being authentic, memorable and true to who you are in your marketing is exactly what people like Richard Branson or Ellen DeGeneres have been doing for decades. And it’s the crucial element that will consistently allow you to build true authority and an iconic brand your people identify with, too, for months, years and decades to come

The short answer is ABSOLUTELY!

(And in Beyond I’ll show you exactly how to leverage your uniqueness through Personality Positioning Architecture – no matter what “personality type” you are… and how to use these insights to grow your business.)

But I understand that Personality Positioning Architecture might seem like a concept that’s hard to grasp… and it can be difficult to imagine the kinds of results this approach has the power to create.

So let’s look at the other side of the coin for a moment…

Imagine if Ellen DeGeneres had NOT allowed her personality – including her humor, opinions and (what some people might perceive as) “flaws” – to elevate her career?

Imagine if Richard Branson always played by the rules, restricting who he truly is and abandoning his values, goals, and beliefs?

The world would literally be a different place!

And that’s not even an exaggeration.

Authorities like Ellen Degeneres and Richard Branson have built their incredible success stories based on who they are, what they believe in and what feels right to them. Which is why they’re not only key influencers, impactful innovators, and an inspiration to millions of people…. but they’re also happier because they feel good about what they do and how they do it.

And that is your ultimate goal as as a coach and and an entrepreneur, isn’t it? You want to deliver massive value. To create a deeply transformative experience for your clients. And to transcend beyond what you thought were your limits for happiness, fulfillment, and abundance along the way.

If you’ve been wondering why you’re stagnant in your marketing, and you’re looking for a different approach that goes beyond what most marketing courses cover so you can truly elevate your game, this is for you!

I’ll tell you all about Beyond and how understanding the triggers of influence and human psychology will enable you to leverage your personality, disrupt the regular old marketing tactics, and grow your business in a way that feels true to you… in just a minute, so keep reading.

Because at this point it might all sound great to you but you probably wonder how I know all of this and whether I can prove that this “Personality

Positioning Architecture” thing really works.

Simple: I’ve personally experienced it myself and I’ve witnessed it with all of my clients.

I was always interested in truly understanding why we do what we do as coaches, and entrepreneurs, why and how some people transcend from conversion to conversation and create meaningful connections and relationships through an authentic, powerful brand… while others can’t manage to make that crucial leap.

Like you, I was trying to figure out what works and what doesn’t, so I started studying human psychology, I invested the time and energy to go deeper and understand how human connection and conversation really work… And when I finally cracked the code, I was able to transform this into Personality Positioning Architecture: A marketing model that feels good, allows you to stay true to who you are and leverage your uniqueness to build an unforgettable brand that people love.

At Mindvalley, we have been able to consistently build brands that have transcended beyond what everybody else thought was possible:

I was able to create a huge audience for Evercoach and transcended beyond 7 figures within just 18 months, using the marketing principles that sometimes go against the grain but always feel true to who I am and what we stand for as a company.

But to me, it’s not even about the numbers…. Because even though Evercoach hasn’t been around for decades yet, we are getting calls from some of the biggest people in the industry who want us to promote them. Evercoach is highly valued and recognized as an authority in the market by tens of thousands of followers. And that’s not only because of our products and the value we add to coaches… but because of the unique and authentic way we strategically positioned the business.

And THIS is where our disproportionate competitive advantage lies!

So I’ve proven that leveraging your personality to build authority works! I’ve been able to help create sustainable transformation in not just one but many different markets – think everything from Tantra to online business building, from hypnotherapy to brain entrainment, coaching, speaking, Astrology and back.

So if you, too, want to be able to not only generate the revenue, conversions, and sales you’re aiming for… but build a long-lasting, iconic brand that’s aligned with who you truly are, I’d love to introduce you to my most powerful marketing principles so that you can use them for your business and create the same results – your way!

Introducing Beyond:

An Authentic Marketing System For Coaches Who Want To Skyrocket Their Business Without Sacrificing Who They Are

• What is the conversation that you want to have with your clients?
• How do you want your clients to experience you and your brand?
• What makes people fall in love with you and your brand?
• What makes people become raving fans and think of you first when they think of your field of expertise?

1. Understanding the market
2. Understanding your clients
3. Understanding yourself

• have the power to create conversions through conversations because you understand how human dynamics work so that you can sustain your success and growth long-term (instead of being one of those people that nobody would miss or even notice if they disappeared overnight)

• are able to be 100% you and your “flaws” and “failures” are not something to be ashamed of…. but actually something you can leverage to make people love you for who you are and connect with you on a much deeper level

• have a brand personality and coaching business that is in alignment with who you are, your natural gifts, strengths, and talents so that you can effectively market your business in a way that feels good and true to you (instead of feeling like a little piece of you dies or you have to sell your soul to make money)

• get your sales, revenue, and levels of abundance increasing steadily and rapidly without you having to sacrifice your core values, beliefs, or your nature simply because you have the strategies that allow you to build an authority based on who you truly are

• have a message and marketing communication in place that’s authentic, effortlessly stands out from the crowd, and is memorable to your ideal clients because it truly connects to who they are and builds meaningful relationships

• are able to establish a true bond with your prospects, create a profoundly transformative experience for your clients and transcend beyond what they think is possible… so that they keep coming back to you for more