Schema: Basic to Advanced Implementation
While schema is definitely part of On-Page optimization, there are some tips and tricks you can discover to take your schema game to the next level. Schema has been an on-again/off-again topic for a couple of years now because of the changes that Google is making to the search results in a way that all but requires webmaster implementation. And within the digital marketing world, and SEO Company worth your hard-earned money is preaching the importance of schema implementation across your entire website. History has shown us, during the early days of schema implementation, that it actually helps with rankings. Today, however, since almost everyone is using plugins, or basic minimum level templates, the ranking power has gone away. After all, if the algorithm is supposed to use values to rank a web page and every webpage has similar values, then what is it supposed to do? In this course, you’ll learn the main types of schema that are most common on the web today. You’ll learn how to write the schema yourself, getting away from plugins, and how to implement it on any web platform you wish. You’ll also get some great understanding of schema hierarchy and how to use @graph to build great schemas. Finally, I’ll give you the template examples to help you get started without having to create your own from scratch.
COURSE CONTENTExpand All
Welcome!
Introduction to Schema (even if you think you already know it)
Why You’ve Been Leaving Tons of Rankings on The Table
Microdata vs JSON-LD
Structured Data and @graph
Schema Testing Tools1 Topic
Topical Relevance V2.0
Leveraging Entities In Your Schema
Google NLP API
Surfer SEO Content Editor
Structured Data Types and Templates
WebSite
Organization
WebPage
Breadcrumb
Sitelink searchbox
Local Business
Article2 Topics
Service
Person
@graph Troubleshooting
Book
Carousel
Course
Reviews
Dataset
Employer Aggregate Rating
Job Posting
Job Training
Estimated Salary
Event
Fact Check
How-to
Image License
Q&A
Recipe
Software App
Speakable
Video
Sales Page:_https://www.whatranks.com/courses/schema-implementation/#learndash-course-content
Delivery time: 12 -24hrs after paid
Reviews
There are no reviews yet.