TIME FOR SOME STRAIGHT
You Currently Don’t Really Know Why Your Customers Are NOT Buying From You!
You’re only guessing.
It’s like being lost in the woods without a compass.
Sure, Apple pulled the rug out from under us and kicked us where it hurts with the iOS changes.
I won’t argue with that, however…
We’re in a new advertising world now.
It’s sink or swim.
Now more than ever, you need to know EXACTLY why people are NOT buying from your store…
And how to turn things around, without the expensive ‘guess work’.
IN TRUTH,
Playing the “Guessing Game” is simply draining your resources and time …
And if you’re like almost every website owner out there…
- It’s affecting you financially, mentally, and emotionally…
- It’s likely stealing time away from your family…
- It’s affecting you financially, mentally, and emotionally…
Now, to be fair…
When it comes to finding out why people are NOT buying from your store, there are smart things you can do to help.
Shortly, I’ll share with you the #1 irrefutable way to KNOW how to turn your online business around.
No hype – All facts.
But first, it’s best for you if I share what other options are not working as well…
One option is…
You can make what we call “data-driven decisions!”
One of these tactics is reading data from google analytics… yet…
For most people, it’s waaaay too complicated, and:
That still only tells you WHAT is wrong and not the WHY.
You’re still not getting the whole truth!
Not even close
Another one of these tactics is a post-purchase survey.
For example, asking ‘buyers’ to tell you what nearly stopped them from buying…
Yet: For starters, you’re speaking to a buyer (not a non-buyer) …
It’s time to stop that “Pay & Pray” Marketing Tactic
The “Pay & Pray” strategy is “paying” to throw more money down the bottomless traffic pit, “praying” that a new creative will make the difference.
That’s the old way.
Quite simply, what I’m about to share (the new way) leaves every other conversion hack for dead!
And that says a lot considering we’ve contributed to over $100,000,000 of online sales in the last couple of years ($400,000,000 collectively).
Up until now we’ve only helped our top-paying BGS (Build Grow Scale) coaching clients, and brand partners with this strategy, and here are some of the before and after results:
I suppose it’s time to officially introduce myself. Sorry…
Hi, my name is Casey – I’m head of the Revenue Optimization team at Build Grow Scale,
If you feel like you’ve barely recovered from the iOS changes bleeding your margins…
Or even if you’re not running traffic and hardly getting sales from your website…
Okay, It’s time to show you…
The quickest (and most predictable) way to make more sales and revenue from your website without giving another dollar to Zuckerburg!
OK, enough of the suspense…
What is this technique we’ve been using for years, but you’ve probably never even heard of?
It’s called “User Testing”, and like I’ve said… It’s leaving every other conversion hack for dead…
This is our “Heat-Seeking Missile” that allows website owners (like you and I) to know precisely, with pinpoint accuracy…
… WHY people are NOT buying from your website – And – the solutions to turn browsers into buyers!
Stay with me as I unpack this and prove to you…
Why doing USER TESTING (the right way) will also be YOUR next BIG WIN too.
Here’s a breakdown of doing USER TESTING the right way…
User testing is when you find and PAY ($$) ‘users’ to browse and shop from your website, BUT…
Not just any ‘user’…
Ideally, you want ‘users’ who match as closely as possible to your “Perfect Customer Avatar.”
THIS IS KEY!
These targeted ‘users’ browse your website. They narrate their thoughts out loud as their screen and audio is being recorded…
And they are asked to perform several tasks. Plus…
They are also asked to answer a series of questions, giving their feedback in REAL TIME while doing these tasks on your website.
What this does is it shows us (better than any other way) EXACTLY:
- What problems they encounter
- What they are thinking
- What needs to be fixed
- What bothered them
- What didn’t they understand or were unclear about
- What offended them
- What did they like
- Any objections that weren’t being addressed
- Did they have an issue with the price?
With this information, paired with some highly tested optimization principles…
You have what we call the “Perfect Storm!”
The “Perfect Storm” is when two separate forces come together at the exact same time, but instead of creating chaos, it creates a perfect outcome, unmatched to any other.
In this case, almost a divine insight into how to increase conversions on your store and be more profitable!
To be blunt, it’d be financially idiotic NOT to implement our User Testing gameplan and make it your #1 top priority! How’s that for straight talk?
And hey, if you’re wondering…
“Who the heck is this guy sprouting promises like this?”
I get it…
If you haven’t already noticed, I’m not a typical “front man” speaking marketing messages like this…
Probably because I don’t like a lot of the marketing B.S. I see out there with no depth …
I’m a behind-the-scenes kinda guy, BUT, I can assure you of this…
Over the last four years, while everyone was binge-watching netflix…
I’ve binge-watched more videos about website conversions than you have of Game of Thrones, Breaking Bad, and Stranger Things combined!
And that’s when we stumbled upon what we’re talking about today, which, as previously mentioned, is User Testing (The Right Way).
You see, for almost a decade, Build Grow Scale has been beating the drum that “Traffic is NOT your problem.”
But rather, it’s actually your poor converting website that’s to blame.
You see, everybody loves to nerd-out on Facebook Ads…
But very few people actually take the time to optimize their websites.
The best quality traffic in the world doesn’t mean squat if you’re sending them to website with unclear value propositions, objections that aren’t being addressed, poor salescopy, etc…
And look, there are plenty of ideas and strategies out there about HOW to improve your website conversions…
But why don’t they all work?
I’ll tell you why.
Sales Page:_https://buildgrowscale.com/user-testing-mastery/
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