How To Get Press Coverage On Major Media Outlets & Industry-Leading Blogs… Every Month
Even if… you’re in a “boring” niche.
Even if… you don’t have connections with journalists.
Even if… you have zero experience with public relations.
Today, I get covered in the national media all the time, including Inc, Fast Company, Entrepreneur, U.S. News & World Report, Success Magazine, Vox, Forbes, The Next Web, HuffPost, TechCrunch, and dozens more.
Which drives the growth of my growing, multi-million dollar business.
I quickly realized that PR can directly lead to increased brand awareness, authority backlinks, and hundreds of social shares for my business. Which ended up driving a consistent stream of targeted visitors to my site from social media, SEO and blogs. Month after month.
Needless to say, I was PUMPED that I finally found something that actually worked.
But I had this nagging thought in the back of my mind: “Was this the type of approach that could work consistently? Or was it just a fluke?”.
As they say, “Once you’re lucky. Twice you’re good”.
And I needed to find out if this strategy was something that I could scale. Or just a lucky break.
So over the next 18 months, I tried out this same strategy several more times.
And just like the first time, I found myself getting more press coverage than I ever thought was possible.
Which helped increase my site’s traffic by 64.72% over that timespan.
How Get Press Every Month Works
MODULE 1 The Simple Way to Get Press Coverage For Your Business
What you’ll learn:
- My #1 strategy for getting press that’s working GREAT right now (this is the same process I used to get links and mentions in Vox, Forbes, Fox News and HuffPost. And I still use it today)
- How to find topics that journalists in your industry will WANT to write about and cover
- The biggest mistake that people new to public relations make (this is a mistake I made myself when I was first starting out. And I see lots of people make the same critical mistake today)
- Inside my exact step-by-step process for developing newsworthy content that reporters will be tripping over themselves to write about
- In a “boring” niche? No problem! I show you a simple way to create newsworthy PR campaigns in any niche
- How “The Curated Report” helps your business stand out from the pack. And get major media coverage
- How to get industry-leading blogs to regularly cover your business
- A list of advanced PR strategies that you can use to get press FAST (you won’t find these anywhere else)
MODULE 2 Create Your Newsworthy Hook
What you’ll learn:
- The exact system that I use to develop newsworthy topics that lead to press coverage and links
- How to quickly create and publish “Niche Surveys” — one of the fastest ways to get press coverage that I’ve discovered (which is why we use them all the time)
- The 5 core strategies that I use to get my business covered on major media outlets (and authoritative blogs)
- How “Source Magnet Alliances” helped me 2x the results of my PR campaigns
- The #1 most important thing you need to do if you want press coverage in 2021 (getting this right can lead to near-instant coverage)
- Our super detailed PR campaign checklist for making sure every campaign is complete and compelling
- Field report: inside our most successful PR campaign to date (including all the behind-the-scenes numbers, details, and more)
- Why most PR campaigns flop — and the specific steps I take to make sure that ours get results
MODULE 3 Launch Your Campaign
What you’ll learn:
- Advanced tips on launching your campaign the right way (including the exact process that we use to get coverage on Day 1)
- The step-by-step system I use to find, collect and analyze data that industry blogs and news sites will happily cover
- Detailed teardowns of my all-time most successful (and least successful) PR campaigns to date
- How to create hooks and visuals that lead to “bonus” press and blog coverage
- How to “spy” on your competition and uncover untapped newsworthy ideas and angles
- “Featured Stats:” the simple approach for creating a hook that will stand out to busy bloggers and journalists
- How “The ODT Formula” significantly boosts the odds that top-tier news sites will cover your campaign
- Inside a campaign that led to 23.9k total backlinks to date. And brought in 33,968 targeted visitors in its first week
MODULE 4 Advanced PR Strategies
What you’ll learn:
- How to get in touch with journalists that are “out of your league” – and how to convince them to feature your business in their stories
- The truth about press releases: they can still work. But you need to completely flip the script on how you write and share them. I show you how
- How to use “The Commentary Technique” to add instant credibility to your campaigns (no one is using this powerful strategy right now!)
- The simple approach you can use to get influencers in your space to write about your site (this works great even if you have zero audience)
- How to leverage “Strategic Social Posts” to get your campaign in front of the exact people you want
- How “The Data-Driven Press Release” leads to legit coverage on industry blogs (including several real life examples)
- Behind-the-scenes insights from a campaign that led directly to a massive feature on the Hubspot blog
- The exact template that I use to pitch journalists and news editors
MODULE 5 How to Scale This Entire Process
What you’ll learn:
- How I scaled up from one PR campaign per year to eight (plus, how I plan to scale up even more in 2021)
- Why “Stats Pages” keep the links and mentions rolling in months or years after a PR campaign
- How to outsource this entire process, including who to hire and where to hire them
- The specific formula that I use to quickly develop and launch successful PR campaigns (this is the #1 thing that’s helped me scale up)
- How I combine PR and SEO to rank for insanely competitive keywords
Specific, actionable strategies that work
This program gives you the high-level frameworks and systems, then digs into the “tell me exactly what to do” details so that you can easily apply these strategies to your business:
- Exactly how to pitch journalists the right way (hint: most people mess this up)
- 5 “quick wins” you can use to quickly get press coverage for your business
- How to personalize PR outreach emails… including lots of real life examples
- An easy tactic you can use to get more press coverage and mentions
- How to publish content that makes people see YOU as an expert in your field
- How to find new, untapped topics that other companies in your space don’t know about yet
- The 7 promotional strategies I’ve personally used – and continue to use – to get press coverage every single month on demand
- How “Content Partnerships” got a brand new blog featured on Inc.com and HubSpot
- Advanced public relations promotional tactics that you can implement right away
- How to outline, write and send journalist pitches that convert
- And much, much more…
The Complete System for Getting Press Coverage On Demand
Each module in Get Press Every Month comes with a set of Advanced Training Resources, packed with advanced strategies, detailed field reports, our internal processes (SOPs), worksheets, checklists, and more.
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