Brandon Mulrenin (ReverseSelling) – Listing Agent Certification

Reverse Selling: Listing Agent Certification Course

Okay, here’s a briefing document summarizing the provided source on “Reverse Selling”:

Briefing Document: Reverse Selling Listing Agent Certification Course

Date: October 26, 2023

Source: Archived webpage from archive.today, originally from www.reverseselling.com, captured July 26, 2024.

Subject: Review of the “Reverse Selling” Listing Agent Certification Course and its core features.

Executive Summary:

This document provides an overview of the “Reverse Selling” Listing Agent Certification Course, as advertised on a captured webpage. The course is designed to train real estate agents on how to secure more property listings. The course emphasizes a system-driven approach covering areas such as winning listings, property pricing, lead follow-up, appointment setting, script mastery, prospecting, and business planning. It also offers several bonus resources designed to support agents in implementing the learned techniques. The course is priced at $997.

Key Themes & Ideas:

1. Systematic Approach to Listing Acquisition: The course is structured around a series of modules outlining a systematic approach to winning listings. This suggests a belief that success in securing listings comes from following a structured, repeatable process rather than relying solely on intuition or charm. This is evident in the module titles which explicitly suggest a structured approach:

• “Module 1: How To Win Listings (9 Lessons)”
• “Module 2: Property Pricing System (5 Lessons)”
• “Module 3: Lead Follow Up System (10 Lessons)”
• “Module 4: Setting Appointments (4 Lessons)”
• “Module 5: Script Mastery (14 Lessons)”
• “Module 6: Prospecting Mastery (3 Lessons)”
• “Module 7: Business Planning (8 Lessons)”

1. Focus on Practical Skills: The module topics suggest a practical orientation aimed at developing specific skills necessary for a listing agent. Emphasis is placed on skills such as pricing properties effectively, mastering sales scripts, following up on leads and setting appointments. The modules’ emphasis on actionable skills suggests a focus on results rather than theory.
2. Comprehensive Coverage: The course modules cover various critical aspects of a listing agent’s role, including initial lead generation (Prospecting Mastery), converting prospects to clients (Setting Appointments, Script Mastery), securing listings (How to Win Listings, Property Pricing), and establishing a sustainable business model (Business Planning). The course aims to provide a full suite of skills.
3. Value Proposition: Beyond the core modules, the course offers bonus materials like a custom resume, presentation, marketing material, call vault and a prospecting tracker. These are intended to add further value by providing directly applicable templates and resources that students can implement right away. The statement of these extras suggests a commitment to support course participants’ practical application of the materials.
4. Cost: The cost is listed as $997, down from a ‘discounted’ price of $1497, which suggest a sales strategy focusing on perceived value.

Key Facts:

• Course Title: Listing Agent Certification
• Modules: 7 core modules covering various aspects of real estate listing, containing a total of 53 lessons
• Bonuses: Includes custom resume, presentation, marketing material, live call vault, and prospecting tracker.
• Primary Focus: Improving a real estate agent’s ability to secure listings.
• Target Audience: Real estate agents.

Quotes:

• The page lists the following content for the course: “Module 1: How To Win Listings (9 Lessons) Module 2: Property Pricing System (5 Lessons) Module 3: Lead Follow Up System (10 Lessons) Module 4: Setting Appointments (4 Lessons) Module 5: Script Mastery (14 Lessons) Module 6: Prospecting Mastery (3 Lessons) Module 7: Business Planning (8 Lessons)”

Conclusion:

The “Reverse Selling” Listing Agent Certification Course appears to be a comprehensive training program designed to help real estate agents improve their listing acquisition skills through a systematic approach and practical training. Its structured curriculum, combined with useful bonus resources, makes it a potentially valuable program for real estate agents looking to enhance their business.

This briefing document summarizes the core elements of the course as described in the provided source material.

Listing Agent Certification