What’s the biggest problem you face when you want to start your own business?
But you are still figuring out…
Let’s dig deeper
How does this book help in evaluating businesses?
Craft a product/service your Customers want to buy
- Identify the pains, gains, desires of your customer
- How to establish a product-market fit in your industry
- Check strength of any idea/product using ‘value proposition map’
- How did Swiggy, Byju’s crack their products
Industry structures guide their success! Decode It
- Who is more powerful in the industry – buyer / supplier?
- Which player gets the maximum profits?
- How big can it become? What is the current market size?
- How stable is the business? Any disruption risks?
- Pricing power, demand & supply, risks, key risks?
Which industry is inherently more Profitable?
Analyze financial metrics & pick winning businesses
- Which business has the highest Return on Investment
- How capital heavy or light is the business?
- Margins, scalability, capex, cashflow?
- Is debt a good option for the industry?
What should you do to
Survive the Competition in the Industry
- How Coca Cola, Zara, Netflix competitively positioned themselves
- How to build a competitive advantage
- How to differentiate your product / service innovatively
- How to price your product in competitive industry
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